Luckin Coffee Celebrates 30,000th Store Milestone with Launch of Innovative ‘Origin Flagship’ Format in Shenzhen
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Luckin Coffee, the global coffee enterprise, recently celebrated the grand opening of its 30,000th outlet. This notable event was marked by the introduction of a new ‘Origin Flagship’ store in Shenzhen.
New Store Format
This two-level outlet, significantly larger than Luckin’s traditional pickup-centric small stores, covers an expansive area of about 420 square meters. It carries a special ‘Origin Lab’ menu, presenting customers with a unique selection of single-origin coffees and pour-over options. Coffee aficionados can look forward to tasting beans originating from various regions, including Yunnan, Ethiopia, and Mandheling.
Store Features
The new store is equipped with state-of-the-art semi-automatic coffee machines. In addition, it features an exclusive ‘Master Space’, specifically designed to host coffee-related events and facilitate customer interaction.
In keeping with its commitment to sustainability, Luckin Coffee developed the new store in accordance with Leed Platinum and Zero Carbon Space standards.
Global Coffee Journey
Li Hui, Chairman of Luckin Coffee, expressed his company’s dedication to delivering the authentic taste of premium coffee from various renowned regions, including Indonesia, Brazil and Colombia, to every customer. He emphasized that the experience of enjoying a cup of Luckin Coffee is not just about the taste; it’s the beginning of a journey through global coffee flavors. This perspective signifies a critical advancement of Luckin’s corporate vision and mission.
Currently, the coffee giant operates over 30,000 stores in more than 300 cities in China. It has also successfully expanded its footprint to international markets like Singapore, Malaysia, and the US.
Questions & Answers
What is unique about Luckin Coffee’s 30,000th store?
The 30,000th Luckin Coffee store, located in Shenzhen, introduces a new ‘Origin Flagship’ format. It is a two-story outlet covering 420 square meters, significantly larger than the traditional small, pickup-focused outlets. The store features an ‘Origin Lab’ menu with single-origin coffees and pour-over options.
What is the ‘Origin Lab’ in the new Luckin Coffee store?
The ‘Origin Lab’ is a special menu featured in the new store that offers single-origin coffees and pour-over options. Customers can taste beans from various regions, including Yunnan, Ethiopia, and Mandheling.
Where else does Luckin Coffee operate?
Luckin Coffee operates more than 30,000 stores in over 300 cities in China and has expanded internationally into markets such as Singapore, Malaysia, and the US.