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Lower tier boost for Sun Art

By Minjun ParkChina
1 min read
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Chinese hypermarket operator Sun Art Retail Group says a move into lower-tier cities is bearing dividends.

The group, a joint venture between French retailer Groupe Auchan SA and Taiwan’s Ruentex Group, says its profit rose 4.8 per cent last calendar year.

Sun Art, already China’s largest hypermarket operator despite intense competition from Tesco, Carrefour and Walmart, opened 49 new hypermarkets during 2014, expanding its chain to 372.

On Sunday the retailer announced its profit for 2014 was 2.91 billion yuan ($464.15 million) compared with 2.78 billion yuan ($442.64 million) in 2013.

Sales rose from 86.2 billion yuan to 91.9 billion and gross profit margin by 1.3 percentage points to 22.9 per cent.

Same store sales slipped 1.6 per cent as consumers enjoyed wider choice in the market and consumer spending was largely subdued.

In the year ahead, Sun Art says it will continue to open new hypermarkets in lower tier cities and increase sales in its eCommerce business.

Questions & Answers

Q.

What specifically contributed to Sun Art's profit increase last year?

A.

The group's move into lower-tier cities is cited as bearing dividends, suggesting this strategy contributed to the profit rise. They also opened 49 new hypermarkets during 2014, expanding their chain significantly.

Q.

How did the company's existing stores perform during the last calendar year?

A.

Same store sales slipped by 1.6 per cent. This was attributed to consumers having wider choice in the market and overall subdued consumer spending.

Q.

What is Sun Art's strategy for growth in the upcoming year?

A.

Sun Art plans to continue opening new hypermarkets in lower-tier cities. Also, the company intends to increase sales within its eCommerce business.

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