Lovekins has partnered with women’s charity Share the Dignity to help end period poverty and the social stigma associated with periods in the run-up to World Menstrual Health Day.
Every dollar spent on sanitary pads purchased from the Lovekins website will be matched with a donation to Share the Dignity.
Once the brand reaches $10,000 in donations, a digital vending machine that dispenses free sanitary napkins will be installed within a disadvantaged community, ensuring accessibility of pads and tampons to those who need them.
In addition, the brand will give away 100 packs of sanitary pads to every school in Australia via a social-media campaign in hopes of reducing the number of girls missing their class in school because of inaccessibility to period care resources.
“World Menstrual Health Day is the perfect opportunity to start a conversation about period poverty and reduce the stigma,” said Amanda Essery, founder and CEO of Lovekins.
“The more we talk about periods, the less taboo they will be. By working together, we can make a significant change for generations to come.”
Period poverty is a global problem that affects women fleeing domestic violence, homelessness, or low socio-economic backgrounds. The inaccessibility to period products often interrupts the education of girls who are forced to miss their school.
“Our brand mission is to nurture and protect women, mothers and babies with products they can trust. Through this partnership, we want to carry the message on by supporting women in need and empowering them, so their periods don’t limit their opportunity to access education, employment or live a happy and fulfilled life,” she added.
Founder and MD of Share the Dignity, Rochelle Courtenay, said she’s excited to have such a progressive brand as Lovekins support their mission.
“When we work together, we amplify our voices to make a difference for those in need,” said Courtenay.
“I’m excited to work together to ensure that every woman, every girl, everywhere has access to period products to manage their period with the dignity they deserve.”