Louis Vuitton Singapore makes splash in airport
In this article (4)
Louis Vuitton Singapore has opened a spectacular duplex store taking centre stage in the new Crystal Garden in the Terminal 3 departure transit hall at Changi Airport.
The first-ever airport store of its type in south Asia, the store has a theme of travel and features a full-size model of a 1930s French plane suspended from the ceiling, plus “flying machines” carrying the French luxury brand’s signature trunks and suitcases.
A giant digital display surrounds the entrance, and the store has a translucent facade of glass and copper-diamond mesh. Inside, tiered garden beds feature a flowers and spheres containing glass sculptures.
For the opening, an exhibition space on the second floor features antique objects from the Louis Vuitton archives displayed alongside more contemporary pieces.
On the ground floor there is a range of travel-related offerings including men’s and women’s leather goods, ready-to-wear, accessories, shoes, watches and fragrances.
Covering 530sqm, it is the first airport store in Asia Pacific to be directly managed by Louis Vuitton, which has had a 37-year presence in Singapore.
Questions & Answers
Q.Where exactly is this new Louis Vuitton store located?
Where exactly is this new Louis Vuitton store located?
The new Louis Vuitton store is situated in the new Crystal Garden within the Terminal 3 departure transit hall at Changi Airport. It takes centre stage in this area.
Q.What makes this particular Louis Vuitton store unique in its region?
What makes this particular Louis Vuitton store unique in its region?
It is the first-ever airport store of its type in South Asia. It is the first airport store in Asia Pacific to be directly managed by Louis Vuitton itself.
Q.What kind of products can customers expect to find on the ground floor of the store?
What kind of products can customers expect to find on the ground floor of the store?
The ground floor offers a variety of travel-related items. These include men's and women's leather goods, ready-to-wear clothing, accessories, shoes, watches, and fragrances.
Reader pulse
Is this a smart airport retail move for Louis Vuitton?
20,074 votes so far