Louis Vuitton personalisation service launches in Asia
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Luxury retailer Louis Vuitton is offering a personalisation service for a selection of men’s ready-to-wear items in a limited number of global stores. The My LV World Tour Louis Vuitton personalisation service offers clients the opportunity to customise their purchases with a variety of patches and embroideries inspired by vintage travel labels and varsity lettering of the kind Gaston-Louis Vuitton used to adorn his own luggage. The service was previously limited to leather goods.
The patch themes include world-famous cities and heritage LV graphics, some of which will be available seasonally as limited-edition items.
The Louis Vuitton personalisation service is available in only eight Asian stores: Hong Kong’s Canton Road and Pacific Place; Shanghai’s Plaza 66; Beijing’s Shin Kong; Japan’s Omotesando and Shinsaibashi; Singapore’s Marina Bay Sands and Seoul’s Shinsegae Main.
Questions & Answers
Q.What kind of items can customers now personalise with the My LV World Tour service?
What kind of items can customers now personalise with the My LV World Tour service?
Customers can now personalise a selection of men's ready-to-wear items. This service was previously only available for leather goods, expanding the range of products that can be customised with patches and embroideries.
Q.What are the inspirations behind the patches and embroideries offered for personalisation?
What are the inspirations behind the patches and embroideries offered for personalisation?
The patches and embroideries draw inspiration from vintage travel labels and varsity lettering. These designs are reminiscent of those Gaston-Louis Vuitton used to decorate his own luggage, offering a heritage touch to the customisation.
Q.Which specific Asian stores offer the new personalisation service?
Which specific Asian stores offer the new personalisation service?
The service is available in eight Asian stores: Hong Kong's Canton Road and Pacific Place; Shanghai's Plaza 66; Beijing's Shin Kong; Japan's Omotesando and Shinsaibashi; Singapore's Marina Bay Sands and Seoul's Shinsegae Main.
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