Lotte to launch snack subscription service
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Lotte Confectionery Co, a unit of South Korean conglomerate Lotte Group, will launch a snack subscription service dubbed “Monthly Snack,” the first of its kind in South Korea.
The new service is based on the concept of the subscription economy, which refers to a business model that offers regular products or services to consumers who subscribe and make recurring payments.
Those subscribing to the snack subscription service will receive a box full of snacks made by Lotte Confectionery on a monthly basis. The box will have different contents each month.
With this service, subscribers can enjoy a wide variety of snacks without having to go to the store to buy snacks for themselves – and try new things.
The monthly service will offer a wide range of best-selling and newly-released snacks at lower than market prices.
Those interested can subscribe to the service through Lotte Confectionery’s official Instagram or Facebook account by June 23. The number of subscribers will initially be limited to about 200, who will be selected on a first-come, first-served basis.
Questions & Answers
Q.What is the new service called and what does it offer subscribers?
What is the new service called and what does it offer subscribers?
The new service is named “Monthly Snack.” Subscribers will receive a box of Lotte Confectionery snacks each month, with varying contents, including best-selling and newly-released items at reduced prices.
Q.How can consumers sign up for the “Monthly Snack” service?
How can consumers sign up for the “Monthly Snack” service?
Interested consumers can subscribe to the service via Lotte Confectionery’s official Instagram or Facebook accounts. The deadline to subscribe for the initial launch is June 23.
Q.How many subscribers will be accepted initially and how are they chosen?
How many subscribers will be accepted initially and how are they chosen?
The number of subscribers for the service will initially be limited to about 200. These subscribers will be selected on a first-come, first-served basis.
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