Lotte Mart Vietnam expands in Hanoi
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Lotte Mart Vietnam has opened its third Hanoi store in Cau Giay District. The South Korean retailer’s new 2776sqm branch is located in the urban district, near seven local universities. Targeting local students, the branch will offer trendy but inexpensive products. There will be an international zone that sells products from Korea, the US and Europe and a ‘Delica’ corner will offer baked goods and easy-to-cook food.
About 35 per cent of the fresh-food products will include harvests from farms near Hanoi to maintain freshness.
Lotte Mart Vietnam head of overseas business Kang Min-ho said the firm is planning to expand its business in the country, mainly focusing on Hanoi and Ho Chi Minh City.
Lotte Mart now has 14 stores in Vietnam.
Questions & Answers
Q.What is the size of Lotte Mart's new store in Cau Giay District?
What is the size of Lotte Mart's new store in Cau Giay District?
The newly opened Lotte Mart branch in Cau Giay District measures 2776 square metres. It is situated in an urban area close to seven local universities.
Q.Which specific customer group is the new Lotte Mart branch designed to attract?
Which specific customer group is the new Lotte Mart branch designed to attract?
The new store is primarily targeting local students in the area. It plans to offer trendy but inexpensive products to appeal to this demographic.
Q.What proportion of the fresh food sold at the new Lotte Mart will be sourced locally?
What proportion of the fresh food sold at the new Lotte Mart will be sourced locally?
Around 35 per cent of the fresh food products available will be harvests from farms located near Hanoi. This sourcing strategy aims to ensure product freshness.
Q.What are Lotte Mart Vietnam's future expansion plans for the country?
What are Lotte Mart Vietnam's future expansion plans for the country?
Lotte Mart Vietnam intends to expand its business further within the country. The company will mainly concentrate its growth efforts on the cities of Hanoi and Ho Chi Minh City.