Lotte launches Paul & Shark in Korea

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Italian lifestyle brand, Paul & Shark, has opened its first boutique in South Korea, at Incheon International Airport (ICN) in partnership with Lotte Duty Free – with a further two on the way.
Commenting on the mid- December opening: Catherine Bonelli, Global Travel Retail Director at the brand, says: “This store makes a wonderful first step into the South Korean travel retail market for Paul & Shark.”
“In the first quarter of 2016 another two openings are planned in Seoul, which will truly cement Paul & Shark’s presence in Korean travel retail. I would like to thank Lotte Duty Free for their support with the opening of this new store, which looks amazing.”
Questions & Answers
Q.Where is Paul & Shark's first boutique located in South Korea?
Where is Paul & Shark's first boutique located in South Korea?
Paul & Shark's first boutique in South Korea is situated at Incheon International Airport (ICN). This opening marks the brand's initial entry into the South Korean travel retail market, launched in mid-December.
Q.Which company is Paul & Shark partnering with for their South Korean ventures?
Which company is Paul & Shark partnering with for their South Korean ventures?
Paul & Shark is partnering with Lotte Duty Free for their expansion into the South Korean travel retail market. Catherine Bonelli thanked them for their support with the new store's opening.
Q.How many additional Paul & Shark stores are planned for South Korea?
How many additional Paul & Shark stores are planned for South Korea?
Two additional Paul & Shark stores are planned for South Korea, following the initial opening. These new boutiques are scheduled to open in Seoul during the first quarter of 2016.
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