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Lotte GRS to Re-Enter Indonesia with 10 Angel-in-Us Coffee Outlets

By Sarah Chen
1 min read
Lotte GRS to Re-Enter Indonesia with 10 Angel-in-Us Coffee Outlets
In this article (7)

South Korean restaurant operator Lotte GRS will reintroduce its Angel-in-Us coffee brand to Indonesia through a master franchise agreement with Surabaya-based Bogajaya Group.

Bogajaya plans to open 10 outlets across Indonesia over the next five years, starting with a debut location before the end of 2026.

The agreement brings Angel-in-Us back to Southeast Asia’s largest economy after Lotte pulled its direct operations in 2020. Bogajaya Group, an Indonesian food and retail operator with nearly 50 years of operating history, specializes in travel retail and runs concessions across the country’s major airports.

Airport operator takes the master franchise

Lotte GRS operates several consumer foodservice brands across Asia and the United States, including burger chain Lotteria, Krispy Kreme Doughnuts, Villa de Charlotte, and food hall concept Plating. Outside its home market in South Korea, the group runs locations in Vietnam, Malaysia, Singapore, and the US.

Securing a local franchisee with established airport concessions allows foreign food groups to avoid the heavy capital commitments and real estate bottlenecks that often hamper direct store operations in Indonesia. South Korean food operators have increasingly favored asset-light franchise partnerships across Southeast Asia, shifting operational risk to domestic companies with existing commercial lease networks.

Southeast Asian expansion targets

The Indonesian rollout follows Lotte GRS’s push into neighboring markets earlier this year. The company introduced its Lotteria fast-food chain to Singapore in February with an opening at Jewel Changi Airport.

Bogajaya will begin store buildouts immediately, targeting its first Angel-in-Us site launch before January 2027 as it starts the 10-unit rollout schedule.

Questions & Answers

Q.

What is the timeline for opening the new Angel-in-Us coffee outlets in Indonesia?

A.

Bogajaya Group plans to open 10 outlets across Indonesia over the next five years. The first location is targeted to launch before the end of 2026, or specifically, before January 2027.

Q.

Why did Lotte GRS choose a master franchise agreement for its re-entry into Indonesia?

A.

Utilising a local franchisee like Bogajaya Group allows Lotte GRS to avoid heavy capital commitments and real estate bottlenecks. This strategy shifts operational risk to a domestic company with an existing commercial lease network.

Q.

Which other Lotte GRS brands does Bogajaya Group operate or have a history with?

A.

The article does not state that Bogajaya Group operates any other Lotte GRS brands. It mentions Bogajaya is an Indonesian food and retail operator specialising in travel retail and concessions.

Q.

How does this Indonesian expansion fit with Lotte GRS's broader strategy in Southeast Asia?

A.

The Indonesian rollout continues Lotte GRS’s push into neighbouring markets, following its introduction of the Lotteria fast-food chain to Singapore earlier this year at Jewel Changi Airport.

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