L’Oreal names Adrien Koskas GM for consumer products

Cosmetics giant L’Oreal has named Adrien Koskas as GM for the consumer products division (CPD) of its South Asia-Pacific, Middle East and North Africa regions (SAPMENA).

Koskas will report directly to Vismay Sharma, president of SAPMENA, based in Singapore, in his new role.

L’Oreal’s CPD houses four of the company’s major brands: L’Oreal Paris, Maybelline New York, Garnier, and NYX Professional Make-Up.

Described as a “pioneering brand builder,” Koskas brings extensive experience in global leadership and marketing to his new role, with an 18-year career at L’Oreal.

He previously served as the global brand president of Garnier since 2019, where he achieved record growth and launched Green Beauty, the flagship brand for the group’s sustainability commitment.

Koskas has also held various leadership positions in France, Brazil, and the UK, including serving as GM, CPD for L’Oreal UK & Ireland.

“With 3 billion people, SAPMENA is a highly strategic region full of opportunities and new ways to engage with young, digital and beauty-savvy consumers who represent many cultures and beauty aspirations,” said Koskas on his new appointment.

“It is also the perfect environment to embrace cutting-edge innovations in many fields to deliver our high growth ambition.”

Koskas succeeds Manashi Guha, who takes on a new role as MD, CPD for L’Oreal UK & Ireland.