L’Oreal brings Cai Xukun and Eiffel Tower to Haitang Bay
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Known for reinventing extraordinary beauty experience, L’Oréal Paris invites all travelers to Haitang Bay Duty Free Shopping Mall for a first-of-its-kind Parisian experience. On January 4, together with friend of L’Oréal Paris Mr. Cai Xukun (Kun), a 5-meter-high, bold red Eiffel Tower was revealed at the L’Oréal Paris pop-up, synonymous with East meets West: made-in-Paris chic and a tribute to the Chinese tradition of prosperous red.
With over 120 million interactions on Chinese Weibo, the special appearance of renowned young icon Kun attracted a large crowd of Chinese travelers coming to Haitang Bay. At the event, Kun and Olivier Tessler, General Manager of L’Oréal Paris Travel Retail Asia Pacific, engraved “Kun ♥ L’Oréal Paris” on the iconic Color Riche Moist Matte lipstick, symbolizing for this powerful collaboration.
Gallery of the event
The pop-up iinvites holiday travelers to discover L’Oréal Paris’ accessible-luxury products for both men and women, appealing to travelers of all different types of aspirations. The pop-up will open from January 4 until the end of the month, exclusively in Haitang Bay.
“To be able to surprise Chinese travelers by bringing an Eiffel Tower to Haitang Bay is definitely a first for me! L’Oréal Paris is my first choice of beauty brand, and I’m happy to share the brand story with my fans in such a vivid and striking way,” says Cai Xukun.
“I am enthusiastic about sharing an extraordinary Parisian experience with Chinese travelers in Haitang Bay! Together with Cai Xukun and CDFG, we are delighted to invite everyone to a celebration of every element of our brand’s DNA – Paris, beauty, creativity, fashion and diversity. Our goal is to lead the way in making beauty trends for all”, says Olivier Tessler, General Manager of L’Oréal Paris Travel Retail APAC.
Questions & Answers
Q.What is the purpose of the L’Oréal Paris pop-up shop in Haitang Bay?
What is the purpose of the L’Oréal Paris pop-up shop in Haitang Bay?
The pop-up aims to offer travellers a unique Parisian experience, allowing them to discover L’Oréal Paris's accessible-luxury products. It appeals to both men and women, catering to various traveller aspirations.
Q.What was the significance of the 5-meter-high Eiffel Tower at the event?
What was the significance of the 5-meter-high Eiffel Tower at the event?
The bold red Eiffel Tower symbolised a fusion of East and West, representing Parisian chic while also paying tribute to the Chinese tradition of prosperous red. It was a central feature of the L'Oréal Paris pop-up.
Q.Who attended the L'Oréal Paris event in Haitang Bay?
Who attended the L'Oréal Paris event in Haitang Bay?
Cai Xukun, referred to as 'Kun' and a friend of L’Oréal Paris, attended the event. Olivier Tessler, General Manager of L’Oréal Paris Travel Retail Asia Pacific, was also present for the unveiling.
Q.How long will the L’Oréal Paris pop-up be open in Haitang Bay?
How long will the L’Oréal Paris pop-up be open in Haitang Bay?
The L’Oréal Paris pop-up opened on January 4th and is scheduled to remain open until the end of the month. It is exclusively located in Haitang Bay for this period.
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