Longreach Group bought Japan’s Caffe Veloce
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Asian private equity firm The Longreach Group has again acquired a Japanese coffee chain – this time the Caffe Veloce from Chat Noir Company.
Without disclosing the amount of the transaction, The Longreach Group said it has agreed to buy Caffe Veloce, a year after buying Kohikan from UCC Foodservice Systems (UFS).
The company said the acquisition reflects its core investment focus on acquiring and adding value to high potential companies in the specialty consumer business sector.
“We will accelerate Chat Noir’s growth through the enhancement of a variety of menu items, new marketing campaigns and via new store expansion to regional markets in Japan,” it added.
Chat Noir has 190 Caffe Veloce locations across Japan.
Founded in 2003, The Longreach Group has experience in the food and beverage industry and wholly owns Wendy’s First Kitchen. It also has minority ownership in McDonalds Japan.
Questions & Answers
Q.What is Longreach Group's primary motivation for acquiring Caffe Veloce?
What is Longreach Group's primary motivation for acquiring Caffe Veloce?
The acquisition aligns with Longreach Group's core investment strategy of buying and enhancing high-potential companies within the specialty consumer business sector in Japan. They aim to boost growth for Chat Noir.
Q.How does Longreach Group plan to improve Chat Noir and Caffe Veloce's performance?
How does Longreach Group plan to improve Chat Noir and Caffe Veloce's performance?
Longreach Group intends to accelerate Chat Noir's growth by enhancing menu variety, launching new marketing campaigns, and expanding Caffe Veloce stores into regional markets across Japan.
Q.What other Japanese food and beverage businesses does Longreach Group have an interest in?
What other Japanese food and beverage businesses does Longreach Group have an interest in?
Longreach Group wholly owns Wendy’s First Kitchen and has a minority ownership stake in McDonald's Japan. They also acquired the Kohikan coffee chain last year.
Q.How many Caffe Veloce locations currently operate in Japan?
How many Caffe Veloce locations currently operate in Japan?
Chat Noir Company, the previous owner, operates 190 Caffe Veloce locations across Japan. The acquisition aims to expand this number through new store openings.
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