Loft launches in Shanghai
In this article (4)
Japanese lifestyle specialty store Loft has opened its first directly owned overseas store, ‘Xujiahui Loft’ in Shanghai.
Located at Metro City, the Xujiahui Loft Shanghai occupies a 1046sqm area. It features more than 12,000 products including Loft’s exclusive lines as well as limited-edition items commemorating the store’s grand opening and pre-sale goods.
The Xujiahui Loft features ‘Loft Apartment’ where 18 Chinese independent designers will offer their originality in items such as stationary, mobile phone cases, and bags. Participating creators include Caro.Ni, eve.yin, Zengxiaoe, SummerBee and Square Studio.
Moreover, there will be exclusive collaborative products based on Chinese cheese-tea brand Heytea’s popular drink “Mango Cheezo (mango cheese tea)” and Loft’s image colors, as well as a photo spot, according to the company.
Loft in Shanghai will also house a pop-up pottery market “Hasami Porcelain Market,” displaying a wide selection of pottery items centering on Hasami porcelain from Nagasaki Prefecture, and “I’be one” pop-up store featuring Japanese characters themed products.
Questions & Answers
Q.What is the size of the new Loft store in Shanghai and where is it located?
What is the size of the new Loft store in Shanghai and where is it located?
The Xujiahui Loft in Shanghai occupies 1046 square metres. It is located at Metro City, making it Loft's first directly owned overseas store outside Japan.
Q.What unique products or features does the Shanghai store offer?
What unique products or features does the Shanghai store offer?
The store offers over 12,000 products, including exclusive lines and limited-edition items. It also features a 'Loft Apartment' showing 18 Chinese independent designers, and exclusive collaborative products with Heytea.
Q.Are there any Japanese cultural elements included in the new Shanghai store?
Are there any Japanese cultural elements included in the new Shanghai store?
Yes, the store will house a pop-up pottery market called “Hasami Porcelain Market,” displaying items from Nagasaki Prefecture. Also, an “I’be one” pop-up store will feature Japanese characters themed products.
Reader pulse
What is Loft's biggest opportunity in Shanghai?
16,786 votes so far