Fashion
Spanish brands LOEWE opened a women’s store on the second floor of the Hyundai Department Store. LOEWE is a Spanish leather brand with over 170 years of history and is now attracting the attention of global fashion people, led by designer Jonathan Anderson.
According to LOEWE, the store is the 4th one to open in Korea, and Loewe plans on developing women’s bags, clothing, accessories and eye-wear in its newly opened store. In addition, the brand will present exclusive products for Hyundai Department Store in commemoration of the store opening.
The concept of this store is known as ‘Casa Loewe’, designed by Brand Creative Director Jonathan Anderson, using materials such as Spanish limestone, walnut wood and concrete to feature strong mood.
Eye-catching furniture exclusive to the store are displayed around the space. The brand had a specially-made carpet to show the LOEWE DNA “craftsmanship”.
With the upcoming holiday season, LOEWE plans on releasing its “Mackintosh” capsule collection. Some items of the collection are exclusive to the Hyundai department store.
While the newly opened store is one for women, LOEWE opened the men’s store in Galleria department store last October.
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