L’Occitane sales on the up despite disappointing performance in Hong Kong
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French beauty brand L’Occitane has announced sales for the year ending March 31 increased by 8.9 percent at 1.28 billion euros.
Growth surged on in China – which saw sales grow by 16.8 percent – France, Japan, Brazil and Russia however a poor performance in Hong Kong saw total retail sales in Hong Kong and Macau fall by 15.2 percent. The disappointing results were attributed to a fall in mainland Chinese tourists visiting the region, which also affected Hong Kong’s travel retail sector.
L’Occitane has a strong presence in Hong Kong with 36 stores in the region.
Questions & Answers
Q.What was L’Occitane’s total sales figure for the year ending March 31?
What was L’Occitane’s total sales figure for the year ending March 31?
L’Occitane achieved total sales of 1.28 billion euros for the year ending March 31. This represented an increase of 8.9 percent compared to the previous period.
Q.Which specific markets contributed positively to L’Occitane’s sales growth?
Which specific markets contributed positively to L’Occitane’s sales growth?
Sales growth was strong in China, which saw a 16.8 percent increase, as well as in France, Japan, Brazil, and Russia. These regions helped boost the company's overall performance.
Q.Why did L’Occitane experience disappointing sales in Hong Kong and Macau?
Why did L’Occitane experience disappointing sales in Hong Kong and Macau?
The poor performance in Hong Kong and Macau, where retail sales fell by 15.2 percent, was attributed to a decrease in mainland Chinese tourists visiting the region. This also impacted the travel retail sector.
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