L’Occitane launches first sustainability #MEGA concept store in Hong Kong

The new Sustainability Concept Store focuses on reducing plastic waste and supporting local sustainability projects.

Located at Pacific Place in Hong Kong, the new store aims to engage the public in a fun way by undertaking green tasks and earning points through the new #MEGA Sustainability Reward Program. Tasks as simple as recycling their beauty empties in the on-site recycling bins or making a commitment with the Tree of Wishes will earn customers rewards.

As part of the brand’s ongoing commitment to sustainability and recycling, the new #MEGA Sustainability Concept Store offers customers low waste products, such as soaps and Aromachologie hair care. Alongside this, the new store will host a number of sustainability-focused workshops to encourage customers and the wider public to engage in recycling.

Nathaëlle Davoust, General Manager of L’Occitane Hong Kong and Macau, commented: “In L’Occitane, our societal and environmental commitment focuses on the protection of biodiversity and reduction of our environmental carbon and plastic footprint. The #MEGA Sustainability Concept Store is like our invitation to the Hong Kong public to explore how we can reduce plastic pollution together.”