L’Occitane announces fiscal year 2017 annual results
In this article (5)
L’Occitane International, a global, natural ingredient-based cosmetics and well-being products company with true stories from Provence, France and around the world, today announces its annual results for the year ended 31 March 2017 (“FY2017”).
The Group recorded net sales of €1,323.2 million for FY2017, an improvement of 1.7% at constant rates and 3.2% at actual rates compared to FY2016. The improvement in net sales was mostly attributable to the Group’s new stores and newly renovated stores, the good performance of its web channels and own E-commerce business, and double-digit growth in the Group’s emerging brands.
Gross profit rose 3.9% to €1,102.4 million in FY2017, which was mainly attributable to more efficient supply chain management, better price and product mix and favourable FX effects. Gross profit margin expanded by 0.5 points to 83.3% in FY2017.
The Group recorded an operating profit of €168.3 million for FY2017; an increase of 0.2% with operating profit margin decreasing 0.4 points to 12.7%, due mostly to continuous investments in R&D, brand awareness and emerging brands. Net profit rose by 16.6% to €132.4 million – the Group’s highest ever profit since its listing – reflecting the management’s ability to expand sales despite the challenging operating environment, the absence of a one-off, non-cash foreign currency loss that was recorded during last year, favourable FX effects and a lower effective tax rate.
Sell-out sales accounted for 75.0% of the Group’s total sales in FY2017, amounting to €992.5 million, an increase of 1.3% at constant exchange rates. This growth was primarily driven by new stores and newly renovated stores, as well as the growth and development of the Group’s E-commerce channels, especially marketplaces. Under its selective omni-channel expansion strategy, the Group’s global own retail store network grew to a total of 1,514 stores during the year, while its E-commerce presence continued to expand.
“Gross profit margin expanded by 0.5 points to 83.3% in FY2017.”
Sell-in sales accounted for 25.0% of the Group’s total sales in FY2017, amounting to €330.7 million, an increase of 3.1% at constant exchange rates. This growth was driven by dynamic growth in web partners, wholesale, distribution and B2B channels and in the emerging brands – L’Occitane au Brésil, Melvita and Erborian.
Brazil and Japan registered the largest growth at actual rates, with sales growing 30.0% and 15.5% (due to the stronger Brazilian Real and Japanese Yen) respectively. Local currency sales in Brazil also grew by 18.4%, which was driven by both the L’Occitane en Provence and L’Occitane au Brésil brands. Sales in Japan benefited from a well-received TV advertising campaigns and improving sales growth in the Group’s own E-commerce business and web-partners.
In terms of local currency sales, China was also stand out market for the Group in FY2017, with sales growing 11.0% compared to FY2016, as a result of accelerated growth at its physical and online stores (such as its flagship on TMall) and B2B, particularly in the last quarter of FY2017. Much of this great result was driven by a highly successful brand ambassador campaign that took place in the second half of the year.
As part of its omni-channel sales strategy, the Group continued to significantly invest in its self-owned E-commerce websites, mobile sites, third-party marketplaces and social media platforms to drive traffic, conversion, sales and growth to its online platforms and physical stores. It also continued to push forward marketing initiatives and gifting strategies to safeguard its performance in markets with a more uncertain economic situation, including the United States, United Kingdom and other European countries.
As part of its multi-brand strategy, the Group recently invested US$128 million in a 40% stake in LimeLight by Alcone, a fast-growing US-based natural skincare and personalized makeup company selling through “social commerce”, with the objective to develop its business model worldwide, and to speed up the Group’s expansion into the colour cosmetics sector. It will also seek to expand into other product streams to cater for a wider customer audience, including millennials.
The Group’s balance sheet remained healthy during the year under review, with its net cash position amounting to €379.7 million as at 31 March 2017. L’Occitane is pleased to propose a final dividend of €0.0316 per share, representing a dividend pay-out ratio of 35.0% in FY2017.
Questions & Answers
Q.What were the main reasons for the improvement in net sales during FY2017?
What were the main reasons for the improvement in net sales during FY2017?
The increase in net sales was largely due to new and renovated stores, strong performance from web channels and e-commerce, and double-digit growth in the Group’s emerging brands. These factors contributed to the overall improvement in sales figures.
Q.Which specific markets showed the strongest growth in sales at actual rates for FY2017?
Which specific markets showed the strongest growth in sales at actual rates for FY2017?
Brazil and Japan registered the largest growth at actual rates. Sales in Brazil grew by 30.0% due to a stronger Real and local currency growth, while Japan's sales increased by 15.5% also partly due to the stronger Yen.
Q.What was the purpose of the Group’s recent investment in LimeLight by Alcone?
What was the purpose of the Group’s recent investment in LimeLight by Alcone?
The Group invested US$128 million for a 40% stake in LimeLight by Alcone to develop its business model globally and accelerate its expansion into the colour cosmetics sector. It also aims to expand into other product streams.
Q.What caused the operating profit margin to decrease despite an increase in operating profit?
What caused the operating profit margin to decrease despite an increase in operating profit?
The operating profit margin decreased by 0.4 points to 12.7% due to continuous investments. These investments were directed towards R&D, brand awareness initiatives, and the development of emerging brands within the Group.