Little Creatures Bright Ale returns after seven-year hiatus

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Craft beer brand Little Creatures has brought back its award-winning beer, the Bright Ale, after a seven-year break.
The Bright Ale has a 4.5 per cent ABV, offering a “refreshingly clean” taste profile with a subtle malt character and a fruity and spicy hop aroma. Its blend of four gentle malts and select whole hop leaf creates a crisp, well-balanced brew with a “well-attenuated and balanced” design.
It was in the top 50 in the annual GABS Hottest 100 Craft Beers list, ranking fifth in 2008.
Ed Jamison, head of marketing – craft, said: “We are excited to bring back Little Creatures Bright Ale to fans this spring as a true favourite among craft beer enthusiasts nationwide.”
“Although Bright Ale will be returning for a limited time, we’re confident to receive a positive response from consumers on this crowd pleaser.”
Little Creatures Bright Ale is available at an RRP of $19 for a four-pack of 375ml cans and $63 for a 16-pack in all LMG outlets, including Bottlemart, SpinSave, Harry Brown, and Thirsty Camel, nationwide. It will also be available on tap at Little Creatures Fremantle and Geelong while supplies last.
Questions & Answers
Q.How long will the Little Creatures Bright Ale be available to purchase?
How long will the Little Creatures Bright Ale be available to purchase?
The Bright Ale will be returning for a limited time only. There is no specific end date mentioned for its availability in the article, but it is not a permanent return.
Q.Where can consumers purchase the returning Little Creatures Bright Ale?
Where can consumers purchase the returning Little Creatures Bright Ale?
Consumers can buy Bright Ale at all LMG outlets nationwide, including Bottlemart, SpinSave, Harry Brown, and Thirsty Camel. It will also be available on tap at Little Creatures Fremantle and Geelong.
Q.What is the recommended retail price for the new Bright Ale?
What is the recommended retail price for the new Bright Ale?
A four-pack of 375ml cans has an RRP of $19. A 16-pack of cans is priced at $63. These prices are for purchases at LMG outlets.
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