Lion New Zealand’s Speight’s launches first alcohol-free lager
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New Zealand’s alcohol beverage giant Lion has introduced the first alcohol-free beer range under the Speight’s brand called Speight’s Summit Zero lager.
Speight’s new beer range is also Lion’s second alcohol-free beer. The launch of the range resulted from the surging popularity of alcohol-free drinks in the country.
“There is huge untapped consumer demand and growth to be seen,” said Rachel Ellerm, marketing director at Lion New Zealand.
According to MAT Scan Nielsen 2021, New Zealand’s lighter beer category, which includes low and no alcohol beer, is growing at 24 percent. Meanwhile, zero alcohol beer is estimated to hit NZ$25 billion in sales globally by 2024.
“People love the taste of Speight’s so a zero-alcohol option was the logical next step,” Ellerm said. “We expect it to be a huge hit with Speight’s fans and consumers looking for a lighter option alike.”
Questions & Answers
Q.Is Speight's Summit Zero lager Lion's first foray into alcohol-free beers?
Is Speight's Summit Zero lager Lion's first foray into alcohol-free beers?
No, it is Lion's second alcohol-free beer. The article states that the Speight's new range is also Lion's second alcohol-free beer, indicating a previous launch under a different brand.
Q.What is driving Lion New Zealand's decision to launch an alcohol-free Speight's lager?
What is driving Lion New Zealand's decision to launch an alcohol-free Speight's lager?
The launch is a response to the surging popularity of alcohol-free drinks in the country. Rachel Ellerm, Marketing Director, also noted there is significant untapped consumer demand and growth to be seen in this category.
Q.How quickly is the lighter beer category growing in New Zealand, and what does it include?
How quickly is the lighter beer category growing in New Zealand, and what does it include?
The lighter beer category in New Zealand is growing at 24 percent, according to MAT Scan Nielsen 2021. This category specifically includes both low and no-alcohol beer options.
Q.What are the global sales projections for zero-alcohol beer by 2024?
What are the global sales projections for zero-alcohol beer by 2024?
Globally, zero-alcohol beer is estimated to reach NZ$25 billion in sales by the year 2024. This figure highlights the significant market growth anticipated in the sector.
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