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LINE Wins Red Dot Design Award 2020

By Sarah Chen
1 min read
LINE Wins Red Dot Design Award 2020
In this article (4)

LINE’s Global WOW Project Awards was selected from over 6,900 entries submitted from 50 countries, chosen for its excellent and simple approach that emphasizes corporate identity and branding. Created by the Creative Center at LINE Plus, LINE’s focus on branding design helps to deliver LINE’s brand identity and creativity, motivating and energizing the entire LINE workplace.

The Global WOW Project Awards 2019 was LINE’s internal award ceremony that discovered and honored projects that demonstrated meaningful results and achievements in line with LINE’s values and culture of “LINE STYLE”. The design also featured a creative reinterpretation of the company’s “WOW” concept, using those letters to also spell “No. 1”. This message represents the idea of creating a “WOW”, an unprecedented experience that’s so amazing that you just have to share it with friends, leads to bringing the best services to the world.

Questions & Answers

Q.

What specifically did LINE win the Red Dot Design Award for?

A.

LINE won the award for its Global WOW Project Awards. This was recognised for its excellent and simple approach to emphasising corporate identity and branding, created by the Creative Center at LINE Plus.

Q.

What is the purpose of LINE's Global WOW Project Awards?

A.

The Global WOW Project Awards is LINE’s internal award ceremony. It discovers and honours projects demonstrating meaningful results and achievements aligned with LINE’s values and culture of “LINE STYLE”.

Q.

How does the design of the award reflect LINE's branding?

A.

The design creatively reinterprets the company’s “WOW” concept, using those letters to also spell “No. 1”. This symbolises creating amazing, shareable experiences and bringing top services to the world.

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