LINE’s Global WOW Project Awards was selected from over 6,900 entries submitted from 50 countries, chosen for its excellent and simple approach that emphasizes corporate identity and branding. Created by the Creative Center at LINE Plus, LINE’s focus on branding design helps to deliver LINE’s brand identity and creativity, motivating and energizing the entire LINE workplace.
The Global WOW Project Awards 2019 was LINE’s internal award ceremony that discovered and honored projects that demonstrated meaningful results and achievements in line with LINE’s values and culture of “LINE STYLE”. The design also featured a creative reinterpretation of the company’s “WOW” concept, using those letters to also spell “No. 1”. This message represents the idea of creating a “WOW”, an unprecedented experience that’s so amazing that you just have to share it with friends, leads to bringing the best services to the world.