LINE introduces mobile payment service

1 min readUpdated Jun 3, 2025Jan 7, 201510:15 PM

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Mobile platform LINE recently introduced a mobile money and transfer purchasing service called Line Pay, which is a new feature included in its 4.8 version update.

With 170 million monthly active global users, LINE said the platform will provide a means through which shoppers can make make secure and convenient payments anytime, anywhere, straight from their smartphone.

In the first phase of its release, LINE Pay will support only payments on LINE store. Users can register their credit cards to purchase paid content such as stickers and apps.
All charges on the LINE Store made via LINE Pay will receive discounts of up to 25 percent for a limited time.

In the future, the company said more offline shops and additional features such as money transfers between LINE users will be included.

To ensure security in transactions, a LINE Pay-exclusive passwords is required, which prevents features from being used even if the account is logged in to by a third party. LINE said it also utilizes a monitoring system to detect and report accounts that are suspected of illicit activity and will work to ensure a safe and secure payment service for its users.

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What this means

LINE's foray into mobile payments, starting with its own store, is a sensible first step to monetise its vast user base and deepen platform engagement. While initially limited, offering discounts up to 25 percent effectively incentivises early adoption and tests the payment infrastructure. This move strategically pressures rival platforms by demonstrating LINE's ambition to become a comprehensive digital ecosystem, echoing similar moves by other tech giants in Asia. The primary risk lies in user adoption beyond the initial discounts and the challenge of integrating with diverse offline retailers. Success hinges on a smooth, secure user experience comparable to or better than existing payment methods. We need to watch the pace and scale of its expansion into offline shops and the actual uptake of user-to-user transfers.

Maria Santos

Questions & Answers

What is Line Pay and which version of the LINE platform includes it?

Line Pay is a new mobile money and transfer purchasing service. It is included as a feature in the 4.8 version update of the LINE platform, aiming to provide secure and convenient smartphone payments for users.

Which payment methods are supported by Line Pay and what can users purchase with it currently?

Users can register their credit cards with Line Pay. Initially, it supports payments only on the LINE store for purchasing paid content such as stickers and apps. Further features are planned for the future.

How does LINE ensure security for transactions made using Line Pay?

LINE requires a Line Pay-exclusive password for all transactions, preventing unauthorised use even if an account is compromised. The company also employs a monitoring system to detect and report suspicious activity.

Are there any immediate benefits for users who adopt Line Pay for their purchases?

Yes, for a limited time, all charges made on the LINE Store via Line Pay will qualify for discounts of up to 25 percent. This offers an immediate incentive for early adopters of the service.

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