Line Friends Enters Hollywood

Global character brand Line Friends opened its second and largest official US store last Saturday.

The new Los Angeles store on Hollywood Blvd, which offers interactive photo zones and signature character merchandise, attracted more than 18,000 visitors on opening weekend. It features a large-scale retail space with a wide array of photo zones and Instagram-ready displays.

“As we continue to win the hearts of millennials all over the world, we are excited to have successfully opened our second and biggest Line Friends store in Hollywood, the intersection of pop culture and tourist attractions,” read a statement issued by the company.

“As part of Line Friends’ growing global presence, the Hollywood store is a key milestone for the company in diversifying its business, aiming to be a global creative studio and continuing to expand into the US market.”

Line Friends features characters which were originally created for use as stickers for the mobile messenger application Line, by Naver, and its 200 million active users worldwide. With Brown & Friends at its heart represented by Brown Choco, Cony and Sally as signature characters, the company is continuously creating and introducing new Intellectual Properties like BT21 and Roy6, in addition to Running Man and Usamaru.

The Los Angeles store comes after the successful 2017 opening of the Line Friends flagship store in Times Square – which more than 300,000 locals and tourists visited during opening week – and the Line Friends pop-up store in Hollywood last year, which drew more than 15,000 visitors.