Lina’s Paris opened new eatery at Incheon Airport
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French restaurant brand Lina’s Paris has opened a kiosk in the new terminal at Seoul’s Incheon Airport.
Managed by the exclusive franchisee SPC, it is the brand’s 12th outlet in South Korea. Half the sales in the country are beverages, predominantly French coffee and French draft beer.
A concept that is midway between a French cafe and a quick-service restaurant, Lina’s Paris was founded in 1989 based on four factors: a full range of French preparations (breakfasts, sandwiches, salads, hot dishes, soups, fresh juice, sorbet and pastry), a comfortable environment (a lounge area, free Wi-Fi, free press and a Parisian atmosphere), creative and authentic French recipes, and healthy, fresh, quality products and preparation.
The brand has nearly 55 restaurants in six countries, with South Korea being the first for Asia. Development plans include expansion in Southeast Asia.
Lina’s Paris will be looking for opportunities at the Paris Franchise Expo from March 25 to 28.
Questions & Answers
Q.How many Lina's Paris outlets are there in South Korea now, following this new opening?
How many Lina's Paris outlets are there in South Korea now, following this new opening?
The new kiosk at Incheon Airport brings the total number of Lina's Paris outlets in South Korea to 12. This makes South Korea the brand's largest market outside of France, where it originated.
Q.What proportion of Lina's Paris sales in South Korea comes from drinks?
What proportion of Lina's Paris sales in South Korea comes from drinks?
In South Korea, half of Lina's Paris's sales are generated by beverages. These sales are predominantly from French coffee and French draft beer, indicating a strong performance in the drinks category.
Q.What are Lina's Paris's future expansion plans for Asia?
What are Lina's Paris's future expansion plans for Asia?
Lina's Paris plans to expand further into Southeast Asia. The company will actively seek new opportunities at the Paris Franchise Expo from March 25 to 28 to support these development goals.
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