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Liho Singapore opens first outlet in Brunei

By Maria SantosBrunei
1 min read
Page 20 a 120119
Page 20 a 120119
In this article (5)

Singaporean bubble tea brand Liho has launched in Brunei with its first outlet at Times Square Brunei Darussalam. The new Liho Brunei store is the result of a year’s preparation and is the first of 10 to 12 outlets planned across the country within the next year. The brand, popular for its brown sugar pearls, operates 93 locations across Singapore and already has a presence in Vietnam.

“We are still growing and year to year outlook growth is around 20 per cent,” said Liho’s co-founder Rodney Tang. “As long as we understand the customers’ taste and needs, we can continue to grow. We intend to bring in more creative flavours to Brunei.”

Questions & Answers

Q.

How many Liho outlets are planned for Brunei in the near future?

A.

Liho plans to open between 10 and 12 new outlets across Brunei within the next year. This expansion follows a year of preparation for their entry into the market.

Q.

Where is the first Liho store in Brunei located?

A.

The inaugural Liho outlet in Brunei has opened its doors at Times Square Brunei Darussalam. This is the brand's first physical presence in the country.

Q.

What is the co-founder's view on Liho's current growth trajectory?

A.

Co-founder Rodney Tang stated that Liho is still growing, with a year-on-year outlook growth of approximately 20 per cent. He believes understanding customer taste is key to continued expansion.

Q.

Besides Singapore and Brunei, in which other country does Liho currently operate?

A.

Beyond Singapore and its new venture in Brunei, the bubble tea brand Liho already has an established presence in Vietnam. This indicates its ongoing international expansion.

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