Liang Sandwich Bar chain opens at VivoCity
In this article (4)
New “Asian-style sandwich” chain Liang Sandwich Bar launched in Singapore on Saturday, with an outlet in VivoCity mall’s B2 level.
A second store is scheduled to open in Raffles City next month.
Besides the two Singapore stores, Liang Sandwich Bar expects to have built its network in Malaysia to 18 stores by the end of August as it plots an aggressive expansion strategy. It launched there last December.
The Chinese fast-food brand uses various popular sandwich fillings with Taiwanese-style scallion pancakes in place of bread. One hundred free sandwiches were given out over the course of the weekend as a promotion for the new VivoCity store.
The Taiwanese brand has more than 12,000 outlets worldwide throughout Asia and North America. It is endorsed by a highly prominent figure in Chinese entertainment, Mandopop rap artist Jay Chou.
Questions & Answers
Q.What distinguishes Liang Sandwich Bar's sandwiches from traditional ones?
What distinguishes Liang Sandwich Bar's sandwiches from traditional ones?
Liang Sandwich Bar uses Taiwanese-style scallion pancakes as a bread substitute. These are filled with various popular sandwich fillings, offering an Asian twist on the classic sandwich concept.
Q.When did Liang Sandwich Bar begin its expansion into Southeast Asia, and what are its immediate plans for Singapore?
When did Liang Sandwich Bar begin its expansion into Southeast Asia, and what are its immediate plans for Singapore?
The chain launched in Malaysia last December and is currently expanding aggressively. In Singapore, it opened its first outlet in VivoCity on Saturday, with a second planned for Raffles City next month.
Q.How extensive is Liang Sandwich Bar's global presence and who endorses the brand?
How extensive is Liang Sandwich Bar's global presence and who endorses the brand?
Liang Sandwich Bar has over 12,000 outlets worldwide across Asia and North America. The brand is endorsed by the prominent Mandopop rap artist, Jay Chou, a significant figure in Chinese entertainment.
Reader pulse
Is Liang Sandwich Bar's expansion strategy sustainable?
20,836 votes so far