Li-Ning launches outlet in Lahore Pakistan
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Li-Ning Pakistan has made its debut with a flagship in the capital city of Lahore.
The Chinese sportswear and accessories giant says the new Gulberg flagship, opened late last month, signals a nationwide expansion in the territory following the introduction of Li-Ning products in resellers earlier this year.
Pakistan’s international badminton champion Mahoor Shehzad has been made the face of the brand in this market.
Li-Ning was founded by its namesake, a prominent Chinese gold medallist athlete in 1990, before becoming one of the world’s largest sports apparel brands.
Li-Ning operates more than 6400 stores and outlets worldwide.
Questions & Answers
Q.Where has Li-Ning launched its first flagship store in Pakistan?
Where has Li-Ning launched its first flagship store in Pakistan?
The Chinese sportswear giant has opened its first flagship store in Gulberg, Lahore. This store is located in Pakistan's capital city and marks the brand's official debut in the market.
Q.Who is representing Li-Ning in the Pakistani market?
Who is representing Li-Ning in the Pakistani market?
International badminton champion Mahoor Shehzad has been chosen as the face of the brand for this territory. Her appointment signals Li-Ning's marketing strategy in Pakistan.
Q.What is Li-Ning's broader strategy for Pakistan?
What is Li-Ning's broader strategy for Pakistan?
The new Lahore flagship store indicates the brand's plan for a nationwide expansion across Pakistan. This follows the earlier introduction of Li-Ning products through local resellers.
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