Li & Fung to launch Sanctuary denim under licensing partnership

Li & Fung – a global brand distribution company based in Hong Kong – has teamed up with US apparel brand Sanctuary to create and distribute a new line of women’s denim under a licensing agreement.

Sanctuary said the partnership will help the brand expand its denim category, reach more customers, and diversify its distribution channels.

The collection will feature a various denim in different cuts and washes, as well as shorts, skirts, and jackets. The washes will include white, light, medium, dark, and black colour options.

Additionally, the denim line will be made from responsibly sourced cotton and recycled materials, using innovative, eco-friendly washes to minimise water usage and chemical waste.

Deb Polanco, co-founder and chief creative officer of Sanctuary, said the collaboration aims to leverage Li & Fung’s expertise to meet the growing demand for their products.

“We are dedicated to providing perfectly fitting pants, building on our reputation as master pant makers and creators of the original 90s cult cargo,” Polanco added.

“We are excited for our customers to explore the new denim collection this spring and find their new favourite jeans, shorts, or jacket.”

The Li & Fung x Sanctuary denim collection is set to launch in February next year at department stores, specialty retailers, and online, and will also be available for wholesale.

Sanctuary was founded in Los Angeles in 1997 by Polanco and her husband Ken. The company says on its website that its designs reflect “the laid-back aesthetic of California, the effortless attitude of New York, and the adventurous spirit of the world to inspire and guide women through their 24/7 style”.