Li & Fung to have new COO

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Weizhong Zhu (“Wilson”) has joined Li & Fung as Chief Operating Officer (COO) and will lead operations across all Li & Fung’s 40+ production countries. As Li & Fung pushes ahead on its digital supply chain strategy to build the Supply Chain of the Future, Wilson will focus on strengthening the Company’s production platforms globally, ensuring consistent KPIs and driving operational excellence to improve customer service.
A 31-year industry veteran, Wilson brings deep expertise in international trade relations and supply chain for retail and consumer products.
His vast industry experience includes Chief Sourcing and Production Officer at Gymboree, EVP for Private Brand and Global Sourcing at Michaels Stores Inc, VP of Private Brand and Global Sourcing at Office Depot, and VP for Global Sourcing at Hudson’s Bay Company.
Most recently, Wilson co-founded Cooper Aerobics Wellness Center in China, the first fitness and wellness center of its kind in China, and prior to that, he served as Chairman and CEO of inQbrands, where he led the transition of the US subsidiary of China-based Focus Technology into a full-service brand and product agency.
“With the ongoing US-China trade war, Wilson’s leadership comes at a critical time as our customers rely on our scale and expertise to deliver alternative sourcing strategies and mitigate any potential risk in their supply chains” said Spencer Fung, CEO of Li & Fung.
Wilson Zhu received his Master of Arts degree in Language and International Trade from Eastern Michigan University in 1987.
Passionate about sharing knowledge and ideas, Zhu was a columnist for China’s New Fortune business magazine from 2013 to 2016 and regularly contributes to other media outlets on globalization, retail, management, branding and China-US trade relations.
Questions & Answers
Q.What will Wilson Zhu's primary focus be in his new role as COO?
What will Wilson Zhu's primary focus be in his new role as COO?
He will concentrate on strengthening Li & Fung’s global production platforms. This involves ensuring consistent KPIs and driving operational excellence to enhance customer service, as the company pursues its digital supply chain strategy.
Q.Why is Wilson Zhu's appointment considered critical by Li & Fung's CEO?
Why is Wilson Zhu's appointment considered critical by Li & Fung's CEO?
Spencer Fung states that Zhu's leadership is critical due to the ongoing US-China trade war. Customers depend on Li & Fung’s scale and expertise to provide alternative sourcing strategies and reduce supply chain risks.
Q.What relevant experience does Wilson Zhu bring to Li & Fung?
What relevant experience does Wilson Zhu bring to Li & Fung?
He is a 31-year industry veteran with deep expertise in international trade relations and supply chain for retail and consumer products. His background includes roles at Gymboree, Michaels Stores, Office Depot, and Hudson’s Bay Company.
Q.What was Wilson Zhu doing immediately before joining Li & Fung?
What was Wilson Zhu doing immediately before joining Li & Fung?
Most recently, he co-founded Cooper Aerobics Wellness Center in China, which was described as the first fitness and wellness centre of its kind in the country. Before that, he was Chairman and CEO of inQbrands.
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