LG Electronics starts eco-friendly clothing line with Net-A-Porter
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LG Electronics has unveiled an eco-friendly clothing line in collaboration with British online fashion retailer Net-A-Porter as the South Korean tech giant pushes marketing for its clothing-care appliances.
The appliance maker said it joined with the premium online fashion marketplace to launch a limited-edition range named LG X Net-A-Porter Sustainable Collection.
The two partners cooperated with global fashion brands, including Le Kasha of France, Mara Hoffman of the US, and Bondi Born of Australia, to release 13 types of environmentally friendly apparel.
LG Electronics said the launch of the new clothing line is part of its “Care for What You Wear” global campaign that aims to protect the environment by reducing fabric waste.
It added that the clothes from the new brand can be easily managed through its clothing care appliances, including the Styler, LG’s steam closet that keeps clothes fresh and deodorized without dry cleaning.
Questions & Answers
Q.What is the name of the new clothing line launched by LG Electronics and Net-A-Porter?
What is the name of the new clothing line launched by LG Electronics and Net-A-Porter?
The limited-edition range is called LG X Net-A-Porter Sustainable Collection. It was created in collaboration between the South Korean tech giant and the British online fashion retailer.
Q.Which global fashion brands contributed to this sustainable collection?
Which global fashion brands contributed to this sustainable collection?
The partners collaborated with Le Kasha of France, Mara Hoffman of the US, and Bondi Born of Australia. Together, they released 13 types of environmentally friendly apparel.
Q.What is LG Electronics' primary motivation for launching this clothing line?
What is LG Electronics' primary motivation for launching this clothing line?
The launch is part of LG's “Care for What You Wear” global campaign, which aims to protect the environment by reducing fabric waste. It also serves to market LG's clothing-care appliances.
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