Levi’s launches its largest Asian store yet, in India
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Iconic denim and lifestyle brand Levi’s today announced the launch of its largest store in Asia. Situated in Bengaluru’s bustling shopping hub of Brigade Road, the store advances Levi’s direct-to-consumer strategy and expansion focus in Asia. With this store, Levi’s continues to elevate brand experience to consumers through digital innovation, unique shopper experiences and an unmatched product assortment that is catered to the local consumer.
Spread over a total retail space of 7521 square feet, the Levi’s Brigade Road store features the brand’s cutting-edge NextGen store format and retails some of its most beloved products – from its iconic 501 ,which celebrates its 150th anniversary this year, to its classic Trucker jackets. The store will also showcase the newest range of fits for both men and women, more relaxed silhouettes in line with the latest trends, and premium collections and collaborations.
At the store’s heart is the Levi’s Tailor Shop helmed by skilled tailoring professionals, which seeks to allow consumers to personalize their purchases, especially with self-expression being key for today’s consumers. In addition to tapping on expert alteration and restoration services, customers can further customize their Levi’s apparel through embroidery, patches, pins, and more. From reinventing existing jeans to elevating a newly-purchased pair, the Tailor Shop unlocks a spectrum of personalization for Levi’s customers looking for unique pieces tailored to their taste and expression.
““ India , in particular, is a priority growth market for Levi Strauss & Co.”
“With consumer behavior shifting in the ever-changing retail landscape, we at Levi’s continue to prioritize how we deliver our iconic products and an impactful brand experience, especially to our growing base of young, savvy consumers in India and across Asia. With this year marking the 170th anniversary of Levi Strauss & Co., the Brigade Road store – our largest in Asia – aims to be a premium one-stop shop in one of the region’s most vibrant cities. It will allow us to engage with Levi’s fans who are looking to create a style statement and connect with one of the most well-loved apparel brands in the world,” said Amisha Jain, Managing Director & SVP, South Asia, Middle East & Africa at Levi Strauss & Co. “India, in particular, is a priority growth market for Levi Strauss & Co. “As we look to scale up our investments in Asia, the opening of the Brigade Road store signifies our commitment towards offering quality and innovation in the latest fashion to consumers in both India and the wider Asia region. ”
The Brigade Road store in Bengaluru is yet another step in Levi’s inroads within Asia, and marks another milestone in the brand’s strategy of diversifying its business across geographies, apparel categories and distribution channels. It brings the brand closer to its goal of making its stores premium destinations worldwide by delivering premium shopping experiences to its customers across the globe.
For the store’s launch weekend, Levi’s worked with artists Sachin Bhatt, Osheen Siva, The Doodle Mafia and public art collective, The Aravani Project to create artworks that showcase the city from past, present, and future perspectives. Delving into the city’s evolution, the artworks blend vintage and futuristic elements to capture the local culture and subtleties of the city. These designs can be customized onto the store’s Levi’s trucker jackets & t-shirts.
Questions & Answers
Q.What is the primary strategic goal behind opening such a large store in Bengaluru?
What is the primary strategic goal behind opening such a large store in Bengaluru?
The new store in Bengaluru advances Levi's direct-to-consumer strategy and focuses on expansion within Asia. It aims to elevate the brand experience through digital innovation and unique shopping opportunities for local consumers.
Q.What unique services or features does the Brigade Road store offer customers?
What unique services or features does the Brigade Road store offer customers?
The store features a Levi’s Tailor Shop, offering expert alteration and restoration services. Customers can also personalise their purchases with embroidery, patches, and pins, allowing for self-expression and unique customisation.
Q.Which specific product lines or collections will be available at this new Asian store?
Which specific product lines or collections will be available at this new Asian store?
The store will retail beloved products like the iconic 501 jeans and classic Trucker jackets. It will also show the newest fits for men and women, relaxed silhouettes, premium collections, and collaborations.
Q.How did Levi's celebrate the store's launch with local artistic talent?
How did Levi's celebrate the store's launch with local artistic talent?
For the launch weekend, Levi's collaborated with artists Sachin Bhatt, Osheen Siva, The Doodle Mafia, and The Aravani Project. They created artworks depicting the city's past, present, and future, which can be customised onto store merchandise.
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