Lenovo may release more Motorola smartphones in Indonesia
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Lenovo started marketing on Thursday the latest Motorola-branded phone in Indonesia that targets the middle- and high-end market.
The Moto E3 Power will be marketed under the Lenovo brand as Motorola is now a subsidiary of the Beijing-based tech company following an acquisition in 2014.
Lenovo Indonesia mobile business group country lead Adrie R. Suhadi told last Wednesday that the two brands would have different segmentation, with Lenovo targeting the middle and affordable market.
Despite the higher target market, Moto E3 Power is priced at Rp 1,899,000 (US$146). Among its highlighted features is a 5-inch display, dual SIM, Android OS v6.0 Marshmallow, quad-core 1.0 GHz Cortex-A53 CPU, 16 GB and 2GB RAM internal memory, 8MP front camera and removable Li-ion 3500 mAh battery.
Regarding the possibility of other Motorola-branded phones entering the country, Lenovo Indonesia mobile business group 4P manager Anvid Erdian said the company might launch the more premium Moto Z.
Questions & Answers
Q.Which market segments will the Motorola and Lenovo brands target in Indonesia?
Which market segments will the Motorola and Lenovo brands target in Indonesia?
The Motorola brand will target the middle and high-end market in Indonesia. The Lenovo brand, conversely, will focus on the middle and affordable market segments.
Q.When did Lenovo acquire Motorola?
When did Lenovo acquire Motorola?
Lenovo acquired Motorola in 2014. Following this acquisition, Motorola is now a subsidiary of the Beijing-based technology company, Lenovo.
Q.What is the price of the new Moto E3 Power phone in Indonesia?
What is the price of the new Moto E3 Power phone in Indonesia?
The new Moto E3 Power is priced at Rp 1,899,000 in Indonesia. This equates to US$146, despite it targeting a higher market segment.
Q.Which other Motorola phone might be released in Indonesia?
Which other Motorola phone might be released in Indonesia?
Lenovo Indonesia's 4P manager mentioned that the company might launch the more premium Moto Z in Indonesia. This is a possibility for future releases.
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