Fashion
Lenovo achieves a new GUINNESS WORLD RECORDS™ title for the “Most people performing the warrior I pose (yoga) simultaneously (multiple venues)” on Sunday, 16 December 2018, across three cities doing a Warrior I Yoga pose simultaneously. Taking place at Boost in Yoga Style, a fundraising event co-organised by Lenovo and Pure Yoga, the event saw a turnout of over 600 participants across Singapore, Hong Kong and Taiwan region. Locally, 116 participated in setting the record at the National Gallery of Singapore.
Boost in Yoga Style aimed to increase awareness on heart wellness and cardiovascular disease, and all proceeds from the event were donated to the Singapore Heart Foundation, totaling S$4,500.
‘This event represents a unique partnership between Lenovo and Pure Yoga and is aligned with our shared goal of enriching and enhancing lives in the community. We are glad to see such a positive turnout today and are delighted to have achieved the GUINNESS WORLD RECORDS™ title together with Pure Yoga. We hope that the money we’ve raised goes a long way in helping patients at the Singapore Heart Foundation,’ said Eddie Ang, Country General Manager, Singapore, Lenovo. ‘Partnering with a consumer-focused brand like Lenovo is important for us to deliver a differentiated experience for our members, and Boost in Yoga Style was a great way to drive awareness by leveraging the power of yoga to benefit the community,’ said Miryam Acosta, Pure Yoga Singapore.
The GUINNESS WORLD RECORDS™ achievement is aligned with Lenovo’s shift toward becoming a customer-centric organisation with the belief that ‘different is better’, exemplified through partnerships that deliver better value and unique experiences to users.
