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Lee’s Coffee Expands to New Markets in Southeast Asia

By Sarah ChenPhilippines
1 min read
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Lee’s Coffee, a subsidiary of Lee’s Sandwiches, is exporting their famous “Cà Phê Sữa Đá” to the Philippines, building on its partnership with S&R Membership Shopping. S&R offers high quality products with a wide- variety selection of imported grocery items from all over the world. In this world class shopping club, customers can purchase a variety of Lee’s Coffee concentrated latte, vanilla latte, and triple shot latte 16oz bottles.

“We are proud to bring an elevated and unique coffee experience to Philippines with the introduction of our America’s #1 Vietnamese Coffee,” said Chieu Le, President of Lee’s Coffee. “For many Filipino Americans returning to their homeland, the coffee will also bring to their delight a familiar taste of the California refreshment.”

Lee’s Coffee embarked on a mission to share their love and passion for Vietnamese style coffee in the United States. Through their family recipe, the “Cà Phê Sữa Đá” became a community favorite, propelling the flavors of their country into the mainstream with availability in Costco Wholesale, Lee’s Sandwiches, and leading Asian supermarket chains in the USAPhilippines, and Vietnam.

Questions & Answers

Q.

Which specific coffee products are being introduced in the Philippines?

A.

Customers in the Philippines can purchase Lee's Coffee concentrated latte, vanilla latte, and triple shot latte in 16oz bottles. These products are available through S&R Membership Shopping clubs.

Q.

What is the primary motivation for Lee’s Coffee expanding into the Philippines?

A.

Lee's Coffee aims to share its passion for Vietnamese-style coffee and provide a familiar taste of California refreshment. This expansion is especially for Filipino Americans returning to their homeland.

Q.

In which other countries besides the Philippines is Lee’s Coffee already available?

A.

Lee's Coffee, particularly their Cà Phê Sữa Đá, is already available in the United States through Costco Wholesale, Lee's Sandwiches, and leading Asian supermarket chains, and also in Vietnam.

Reader pulse

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