Leading Australian Label Sol Sana Enlarges Footprint in Asia
In this article (4)
Australian women’s leather footwear label Sol Sana is seeking investment partners in Asia to support its international expansion.
The company has appointed R3D Global as its strategic investment relations adviser and aims to secure further distribution networks and sales agents in Asia.
It has also appointed Primer Group of Companies to manage its distribution into the Philippines, and already has distributors in China, Japan and South Korea.
“We have seen a growing demand for our footwear over the past few years in Asian markets,” says CEO Michael Shandler. “The time is right for us to bring in new partners to help take our brand to the next stage of development. Our continued expansion to Asia is key to the company’s continued international strategy.”
He says Sol Sana plans to double its sales in Asia in the next three to five years through both online and retail stores.
Founded six years ago, Sol Sana has a focus on minimal designs, craftsmanship, leathers and environmentally friendly materials. As well as online, its footwear is available in departmental stores such as Bloomingdales and Nordstrom in the US, Robinsons in Singapore and Harvey Nichols in Hong Kong, as well as independent retail stores.
With a presence in 22 countries, the brand earlier this year appointed sales agents in five European countries.
Questions & Answers
Q.What is the primary objective of Sol Sana's current move in Asia?
What is the primary objective of Sol Sana's current move in Asia?
Sol Sana is seeking investment partners in Asia to support its international expansion. The company aims to secure additional distribution networks and sales agents across the region, focusing on growth in various markets.
Q.Which specific Asian markets does Sol Sana already have distributors in, and where are they expanding next?
Which specific Asian markets does Sol Sana already have distributors in, and where are they expanding next?
Sol Sana currently has distributors in China, Japan, and South Korea. They have also appointed Primer Group of Companies to manage their distribution into the Philippines, indicating a further expansion.
Q.What are Sol Sana's sales growth targets for Asia and over what timeframe?
What are Sol Sana's sales growth targets for Asia and over what timeframe?
Sol Sana plans to double its sales in Asia within the next three to five years. This growth strategy includes expanding through both online channels and physical retail stores across the region.
Reader pulse
Is Sol Sana’s investment and distribution strategy appropriate for Asia?
22,701 votes so far