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Le Lumiere joins WDM Authorised Diamond Dealer programme

By Sarah ChenMalaysia
1 min read
synthetic diamonds
synthetic diamonds
In this article (4)

Joining the list of retail jewellers who are part of the WDM Authorised Diamond Dealer programme is Le Lumiere owned by Tomei, a leading Malaysian retail jewellery chain. Le Lumiere has become the first Malaysian retail jewellery to be part of the program.

An agreement to this effect was signed between Datuk Ng Yih Pyng, Managing Director at Le Lumiere’s parent company and WDM Chairman Alex Popov.

Datuk Ng added appreciated Le Lumiere achieving the status of the pioneer retail jeweller in order to acquire the title of WDM Authorised Diamond Dealer in Malaysia. This furthers the company’s efforts to ‘sustain the retailer’s image, contribute to the improvement of consumer confidence in diamonds and diamond jewellery, and thereby increase sales of diamonds and diamond jewellery.’

Questions & Answers

Q.

What is Le Lumiere's connection to the Malaysian retail jewellery market?

A.

Le Lumiere is owned by Tomei, which is described as a leading Malaysian retail jewellery chain. It has become the first Malaysian retail jeweller to join the WDM Authorised Diamond Dealer programme.

Q.

Who signed the agreement for Le Lumiere to join the programme?

A.

The agreement was signed between Datuk Ng Yih Pyng, Managing Director at Le Lumiere’s parent company, and Alex Popov, the Chairman of WDM. This formalised Le Lumiere's status as a pioneer.

Q.

What are the stated goals for Le Lumiere joining this programme?

A.

The company aims to sustain its retail image, improve consumer confidence in diamonds and diamond jewellery, and ultimately increase sales of these products. It hopes to achieve these objectives as an authorised dealer.

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