Lazada to play key role in the next Great Singapore Sale

The Great Singapore Sale (GSS) will take an omnichannel format this year, with Lazada as its official e-commerce platform – a move that its organizers said is timely as the country returns to stricter Covid-19 measures and shoppers are encouraged to stay home.

The GSS will run from June 6 to July 7 and will showcase products across different categories such as groceries, technology, health and beauty, and sporting goods.

According to the Singapore Retailers Association (SRA), small and medium-sized enterprises (SME) can benefit from Lazada’s technology infrastructure, payments gateway, and delivery solutions from its logistics partners, eliminating costly challenges retailers face when selling online.

In addition, a new key feature will let shoppers will be able to pick up their purchases at the Lazada seller’s physical store, allowing retailers to utilize a “hybrid” model with both online and offline outlets.

Each retailer will also have a dedicated account manager to help them navigate features such as live streams, games, and flash sales.

SRA President, R Dhinakaran, said that as an incentive for trying out the platform, retailers do not have to pay commission for the first three months of using Lazada.

“The attractive ‘0% commission’ offer for the first three months extended by Lazada for all new LazMall sellers is our way to incentivize retailers, especially SMEs, to go online and try out the Lazada e-commerce platform to generate sales, build on their brand awareness and learn new marketing tools, such as LazLive to engage shoppers online interactively,” said Dhinakaran.

“The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales,” said James Chang, CEO at Lazada Singapore.

“By supporting sellers with the tools they need to move their businesses online, we’re helping them be prepared for the future – both during the pandemic and beyond.”

The 27-year-old shopping affair first went online last year as one of the main events in the Singapore Tourism Board’s SingapoRediscovers campaign. SRA’s eGSS GoSpree platform hosted the eGSS 2020, which combined retailers’ products and guided shoppers to the merchants’ e-commerce sites to make purchases.