Lawson plans massive store rollout in Philippines
In this article (5)
Lawson Philippines plans to grow its network from just 50 stores to about 500 within five years.
The planned expansion leans on a new agreement between the firm and local partner Ayala Corp.
Lawson had previously partnered with another local firm, Puregold Price Club, with an earlier rollout schedule. Plans were stymied when Puregold pulled out of the deal last year.
Lawson may also collaborate with its new partner’s e-commerce business, including making its store network available as shop-and-drop outlets.
According to reporting in Nikkei, Lawson oversees 2547 offshore locations as of August, up 30 percent from last year, with the majority being in China.
Questions & Answers
Q.What is the new target for Lawson Philippines' store network within the next five years?
What is the new target for Lawson Philippines' store network within the next five years?
Lawson Philippines aims to increase its store network tenfold, from the current 50 locations to approximately 500 stores over the next five years. This expansion is central to their growth strategy in the region.
Q.Which company is Lawson Philippines now partnering with for its expansion plans?
Which company is Lawson Philippines now partnering with for its expansion plans?
Lawson Philippines has established a new agreement with local partner Ayala Corp. This partnership underpins their updated expansion strategy, following a previous collaboration that did not proceed as planned.
Q.How many offshore locations does Lawson currently oversee globally?
How many offshore locations does Lawson currently oversee globally?
As of August, Lawson oversees 2547 offshore locations worldwide. This represents a 30 percent increase from the previous year, with the majority of these international stores situated in China.
Q.What was the reason for the delay in Lawson Philippines' earlier expansion schedule?
What was the reason for the delay in Lawson Philippines' earlier expansion schedule?
The previous rollout schedule was hindered when Lawson's former local partner, Puregold Price Club, withdrew from the deal last year. This led to a revised strategy and a new partnership agreement.
Reader pulse
Is Lawson's ambitious expansion plan achievable?
16,820 votes so far