Laura Burdese Ascends to Bulgari’s Top Spot: A New Era Dawns for Iconic Luxury Brand
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LVMH, the esteemed French luxury consortium, has announced the appointment of Laura Burdese as the Chief Executive Officer (CEO) for the renowned Italian high jewellery brand, Bulgari. Her tenure is slated to begin in July of the coming year.
Transition in Leadership
Jean-Christophe Babin, who is currently serving as the CEO, will be relinquishing his role. However, he will maintain his connection with the company by continuing as Chairman of the Board, Chief of Bulgari’s hotel business unit, and President of the Bulgari Foundation.
Burdese is not a new face at LVMH. She joined the luxury group in 2016, initially undertaking the role of CEO for the Italian fragrance brand, Acqua di Parma. She transitioned to Bulgari three years ago, taking charge of marketing and communications. Her exceptional performance led to her promotion to Deputy CEO last year.
Honoring Excellence
Stephane Bianchi, Group Managing Director and CEO of LVMH Watches and Jewelry, lauded the efforts of both Burdese and Babin, acknowledging their major contributions to expanding the brand. He affirmed that the appointment of Laura Burdese signals the start of a fresh chapter for Bulgari, a testament to her substantial accomplishments at the company.
Bianchi also extended high praise to Babin, who has translated his senior leadership roles at Tag Heuer and Bulgari into over a quarter-century of success. Babin’s tenure has allowed both companies to carve out unique paths in their respective industries.
Bianchi firmly believes in Babin’s continued influence in his new roles, expressing confidence that Babin’s vision and energy will persist in driving LVMH and its brands forward.
Questions & Answers
Who has been appointed as the new CEO of Bulgari?
Laura Burdese has been appointed as the new CEO of Bulgari, effective from July of the coming year.
What roles will the current CEO, Jean-Christophe Babin, continue to hold post-transition?
Jean-Christophe Babin will continue as the Chairman of the Board, Chief of Bulgari’s hotel business unit, and President of the Bulgari Foundation.
What was Laura Burdese’s role at Bulgari before her appointment as CEO?
Laura Burdese served as the Deputy CEO of Bulgari, leading the brand’s marketing and communications.