Lane Crawford Fetes Lunar New Year With Visual Art Installations
Lane Crawford has big plans to celebrate the upcoming Lunar New Year — also called the Chinese New Year — which kicks off in early February.
According to the Chinese zodiac tradition, this will be the year of the monkey. Lane Crawford has tapped nine artists to create a series of visual installations for the luxury retail company’s stores in Hong Kong and China.
Participating artists include Andrea Minini, Angel Chen, Desmond Leung, Hui Hoi Kiu, Huijun Guan, Mosaic Art Projects (which is led by visual artists Karen Pow and Chao Harn Kae), Jan Zhou and Yeli Gu — WWD reported.
Pow and Kae created a massive, papier-mâché sculpture of a monkey, which references the traditional Chinese art of paper-cutting.
In related news, British luxury brand Burberry is also celebrating the Lunar New Year in February.
Beginning at the start of the Chinese New Year, Burberry fans will be able to use WeChat, a popular Chinese social messaging platform, to reveal gifts from the label and send personalized celebratory envelopes to family and friends.
Additionally, users in China will have the opportunity to win limited edition physical Burberry Lunar New Year envelopes.