Lancome opens smart store at Lotte Duty Free
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Lancome has introduced a smart store in partnership with Lotte Duty-Free, occupying a 520sqm space and featuring contactless digital experiences with AR and AI.
The smart store also houses a selection of skincare and makeup products, including the Advanced Genifique serum.
The Lancome x Lotte Duty-Free Smart Store in Seoul is a co-creation of a fully integrated physical and digital experience, and a re-imagination of the brand’s relationship with travelers through dynamic, beauty tech innovations, according to Emmanuel Goulin, MD at L’Oreal Travel Retail Asia Pacific.
Lancome has introduced its first augmented-reality makeup service Modiface, allowing customers to try on beauty products via a virtual mirror from an iPad or by scanning QR codes. The store also houses a giant Advanced Genifique serum LED bottle, featuring personalized engraving service.
“Lotte’s partnership with Lancome Travel Retail Asia Pacific was a natural one,” said Kap Lee, CEO at Lotte Duty Free. “Both organisations saw technology’s potential to offer the travel retail industry a solution for recovery and growth –– all while offering consumers exciting digital innovations as part of a reinvented travel retail experience.”
Questions & Answers
Q.What is the primary purpose of the new Lancome store in Seoul?
What is the primary purpose of the new Lancome store in Seoul?
The new Lancome store aims to offer travellers a fully integrated physical and digital experience. It re-imagines the brand's relationship with them through dynamic beauty technology innovations, according to Emmanuel Goulin.
Q.How large is the new Lancome smart store?
How large is the new Lancome smart store?
The new Lancome smart store occupies a 520 square metre space. It features various contactless digital experiences, including augmented reality and artificial intelligence technologies for customers.
Q.What specific digital innovations can customers experience at the store?
What specific digital innovations can customers experience at the store?
Customers can use Lancome's augmented reality makeup service, Modiface, to try on products via a virtual mirror or QR codes. The store also offers a personalised engraving service for its Advanced Genifique serum.
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