Lacoste pops up at Haitang Bay’s China Duty Free Mall
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Lacoste has opened a pop-up store this month in the China Duty Free Mall, the centrepiece of the CITS Haitang Bay Duty Free Shopping Complex.
Tennis time: Lacoste’s pop-up outlet in the China Duty Free Mall includes an interactive game.
The 64sq m outlet is celebrating the recent French Open championships and the announcement of Lacoste’s new ‘Crocodile’, Serbian tennis ace Novak Djokovic. It includes an exhibition dedicated to legendary French tennis champion René Lacoste, a retail area featuring the brand’s latest collection, and an interactive game.
Customers are being encouraged to play tennis on digital screens and they stand a chance of winning a gift. The pop-up will operate until 26 June.
Questions & Answers
Q.What is the purpose of the interactive game at the Lacoste pop-up store?
What is the purpose of the interactive game at the Lacoste pop-up store?
The interactive game encourages customers to play tennis on digital screens. Participants in the game also have the opportunity to win a gift from the store.
Q.Who is the 'Crocodile' mentioned in relation to Lacoste's new announcement?
Who is the 'Crocodile' mentioned in relation to Lacoste's new announcement?
The article states that Serbian tennis ace Novak Djokovic has been announced as Lacoste's new 'Crocodile'. This announcement coincides with the store's opening.
Q.What are some of the features included in the new Lacoste pop-up store?
What are some of the features included in the new Lacoste pop-up store?
The store includes an exhibition dedicated to René Lacoste, a retail area showing the brand’s latest collection, and an interactive digital tennis game. It also celebrates the French Open.
Q.How long will the Lacoste pop-up store remain open to the public?
How long will the Lacoste pop-up store remain open to the public?
The pop-up store in the China Duty Free Mall will operate for a limited time. It is scheduled to remain open until 26 June.
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