Lacoste opens new travel retail store at Lotte Busan
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LACOSTE has opened a new 30sqm duty-free store in Busan to further enhance their presence in Asia. This new store is located in LOTTE Duty Free, second largest duty free operator, in Busan, which is the second biggest city in South Korea.
Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world.
With over 170 boutiques worldwide, LACOSTE aims at reinforcing the
consumer experience while enhancing channel specific product offering and visual merchandising.
Looking to the future, the crocodile wants to continue to leverage the Travel Retail Channel strengthening or expand in new geographical areas and develop new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during and after their trips.
Questions & Answers
Q.Where exactly is the new Lacoste store located within Busan?
Where exactly is the new Lacoste store located within Busan?
The new 30 square metre duty-free store is situated within LOTTE Duty Free in Busan. LOTTE Duty Free is identified as the second-largest duty-free operator and Busan as South Korea's second-biggest city.
Q.What is the primary strategic goal for Lacoste with this new store opening?
What is the primary strategic goal for Lacoste with this new store opening?
Lacoste aims to enhance its presence in Asia by opening this new store. The brand seeks to reinforce the consumer experience and improve its channel-specific product offering and visual merchandising through this expansion.
Q.How does Lacoste plan to expand its global reach in the future through the Travel Retail Channel?
How does Lacoste plan to expand its global reach in the future through the Travel Retail Channel?
Looking ahead, Lacoste intends to continue using the Travel Retail Channel by strengthening existing areas or expanding into new geographical regions. They also plan to develop new channels, such as online duty-free and cruises.
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