Lacoste opens new travel retail store at Lotte Busan

LACOSTE has opened a new 30sqm duty-free store in Busan to further enhance their presence in Asia. This new store is located in LOTTE Duty Free, second largest duty free operator, in Busan, which is the second biggest city in South Korea.

Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world.

With over 170 boutiques worldwide, LACOSTE aims at reinforcing the
consumer experience while enhancing channel specific product offering and visual merchandising.

Looking to the future, the crocodile wants to continue to leverage the Travel Retail Channel strengthening or expand in new geographical areas and develop new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during and after their trips.