Lacoste opens new travel retail store at Lotte Busan

Dec 19, 2018Updated May 26, 20251 min read

LACOSTE has opened a new 30sqm duty-free store in Busan to further enhance their presence in Asia. This new store is located in LOTTE Duty Free, second largest duty free operator, in Busan, which is the second biggest city in South Korea.

Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world.

With over 170 boutiques worldwide, LACOSTE aims at reinforcing the
consumer experience while enhancing channel specific product offering and visual merchandising.

Looking to the future, the crocodile wants to continue to leverage the Travel Retail Channel strengthening or expand in new geographical areas and develop new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during and after their trips.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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