Lacoste Korea upgrades boutique
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Fashion apparel brand Lacoste Korea has renovated its boutique unit inside the Shilla Jeju Duty Free store, showcasing its “standard premium” concept.
The retail space is on the fourth floor of the store on Jeju Island, close to Jeju International Airport. The store offers more than 300 brands.
Lacoste says Korea is a key market for its travel-retail business.
Questions & Answers
Q.What is the new design concept Lacoste Korea has implemented in its renovated boutique?
What is the new design concept Lacoste Korea has implemented in its renovated boutique?
Lacoste Korea has upgraded its boutique unit within the Shilla Jeju Duty Free store to feature its 'standard premium' concept. This renovation aims to enhance the customer experience in the duty-free retail space.
Q.Where exactly is the newly renovated Lacoste store located?
Where exactly is the newly renovated Lacoste store located?
The renovated Lacoste boutique is situated on the fourth floor of the Shilla Jeju Duty Free store. This store is on Jeju Island, conveniently located near Jeju International Airport.
Q.Why is Korea considered an important market for Lacoste's travel retail operations?
Why is Korea considered an important market for Lacoste's travel retail operations?
Lacoste views Korea as a significant market specifically for its travel-retail business segment. This suggests the country plays a crucial role in the brand's strategy for sales to travellers.
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