Lacoste India targets flyers
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French apparel brand Lacoste hopes to score more impulse sales by opening stores in Indian airport terminals.
Lacoste India plans to open three new stores this year in Mumbai and Hyderabad airports and another five in shopping centres as it gradually builds its footprint in tier one cities.
“We will be opening one outlet at the Hyderabad domestic terminal and at Mumbai airport,” Lacoste India director & CEO Rajesh Jain told PTI in an interview.
“The new retail stores at airports would start contributing up to seven per cent of our total sales from next financial year.”
Lacoste already operates a store inside Bangalore Airport. It is eyeing Kochi and Delhi as well.
The company currently operates 46 stores in 18 Indian cities.
Questions & Answers
Q.What is Lacoste India's immediate plan for expanding its physical presence?
What is Lacoste India's immediate plan for expanding its physical presence?
Lacoste India intends to open three new stores this year in Mumbai and Hyderabad airports. Also, another five stores are planned for shopping centres as part of its strategy to grow in tier one cities.
Q.Which specific airport locations are expected to get new Lacoste stores this year?
Which specific airport locations are expected to get new Lacoste stores this year?
New Lacoste outlets are planned for the Hyderabad domestic terminal and Mumbai airport. The company also already operates a store inside Bangalore Airport and is considering Kochi and Delhi for future expansion.
Q.How much of Lacoste India's total sales are expected to come from the new airport stores?
How much of Lacoste India's total sales are expected to come from the new airport stores?
The new retail stores at airports are projected to contribute up to seven per cent of Lacoste India's total sales. This contribution is expected to begin from the next financial year.
Q.How many stores does Lacoste currently operate across India?
How many stores does Lacoste currently operate across India?
Lacoste currently operates 46 stores across 18 cities in India. This number will increase with the planned additions in airports and shopping centres this year.