La Perla opens Takashimaya store in Singapore
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Italian lingerie retailer La Perla has opened a second Singapore store. Located on Orchard Road inside the Takashimaya Shopping Centre, the new store spans 182 square metres and was designed by the Italian architectural studio Baciocchi Associati.
Consistent with La Perla stores around the world, the Singapore boutique boast three rooms with white marble floors, overlayed by lilac, blue and nude tones.
Geometric prints and metallic accents cover the walls with golden mesh detailing, meant to look like tulle – a moniker of La Perla lingerie. Velvet couches and gold displays finish the store look.
In August 2016, the Italian luxury lingerie label announced the appointment of Julia Haart as its new Creative Director. At the time of her appointment, Haart promised to revolutionise La Perla’s ready-to-wear line, intending to make it more comfortable while respecting its glamorous, sexy DNA.
Founded in 1954 by Ada Masotti, the Bologna-based fashion label was acquired in 2013 by Italian businessman Silvio Scaglia.
La Perla counts 36 points of sale in Asia, with 150 worldwide.
Questions & Answers
Q.How many stores does La Perla now have in Singapore?
How many stores does La Perla now have in Singapore?
The new Takashimaya store is La Perla's second location in Singapore. This expansion adds to their retail presence in the city, providing another point of sale for customers.
Q.What are the key design features of the new store?
What are the key design features of the new store?
The store, designed by Baciocchi Associati, features white marble floors with lilac, blue, and nude accents. It includes geometric prints, metallic details, golden mesh resembling tulle, and velvet couches with gold displays.
Q.Who is currently the Creative Director for La Perla?
Who is currently the Creative Director for La Perla?
Julia Haart was appointed as La Perla's Creative Director in August 2016. She aims to revolutionise the ready-to-wear line by making it more comfortable while retaining its glamorous and sexy essence.
Q.How many total stores does La Perla operate globally?
How many total stores does La Perla operate globally?
La Perla has a total of 150 points of sale worldwide. Of these, 36 are located across Asia, demonstrating a significant presence in the region.
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