La Perla appoints Pascal Perrier as its new CEO

Following its acquisition by investment firm Sapinda earlier this February, the luxury underwear brand La Perla appointed Pascal Perrier as its new CEO. The company also promoted Alessandra Bertuzzi as head creative designer for the brand to take over Julia Haart.

With over 30 years of experience in the luxury fashion sector, Sapinda Holding’s Chief Executive Lars Windhorst commented very few people have Pascal’s background and exceptional know-how. Those qualities will enable him to navigate La Perla through the opportunities brought by the rapid pace of change with which consumers and other cultural stakeholders are now engaging with luxury brands, he said.

Pascal Perrier joins from Burberry Group where he held various roles since being brought on as executive vice president of business development.In his 13-year tenure, Perrier played a key role in developing the Burberry brand in Asia-Pacific, now one of the company’s most lucrative market.

Prior to his career at Burberry, Perrier served in senior management roles at other luxury fashion players, including Gucci Group where he executed the acquisition and subsequent integration of Yves Saint Laurent as well as that of Balenciaga.

Since its acquisition of the Italian luxury fashion and lingerie label, Sapinda has been carrying out a full restructuring and turn-around of the business and its operations to drive growth. To put the turnaround plan into place, the investment firm hired an experienced executive team, supported by management consultants Bain & Co with the aim of improving La Perla’s profitability and transforming it into a leading luxury player.

Mr. Windhorst now counts on Mr. Perrier to “lead La Perla into a new era of growth”.