La Chapelle Vietnam launch gets closer
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Hong Kong-listed Chinese fashion retailer Shanghai La Chapelle is preparing to launch in Vietnam. A huge La Chapelle Vietnam standalone flagship store is under construction, next to Ho Chi Minh City’s VivoCity mall, facing to the front street of Nguyen Van Linh in District 7.
While the opening date has not been revealed, branding has appeared on the store with the interior fitout almost complete and apparently only awaiting stock.
The brand is using social media and online channels to recruit staff for the store and seek interest from potential nationwide distributors.
La Chapelle Vietnam is operated by VV Mall Management Service, which owns the under-construction VV Mall in Danang. The 35,000sqm mall is set to open its doors in the second quarter of next year.
Founded in 1998, La Chapelle has its own brands including menswear labels Jack Walk, Pote and Marc Ecko, childrenswear brand 8eM and womenswear labels La Chapelle, Puella and Candie’s.
La Chapelle has struggled in the first nine months of this year, reporting a decline in sales of 0.5 per cent to US$889.94 million and a near 30-per-cent decline in profit to $34 million.
Vietnam is the first country in the company’s Southeast Asian expansion plan.
Questions & Answers
Q.What is the primary business of La Chapelle?
What is the primary business of La Chapelle?
La Chapelle is a Hong Kong-listed Chinese fashion retailer. The company sells its own brands, including menswear, childrenswear, and womenswear labels, with products ranging from Jack Walk to La Chapelle itself.
Q.Who is responsible for operating the new La Chapelle store in Vietnam?
Who is responsible for operating the new La Chapelle store in Vietnam?
The La Chapelle Vietnam operation is managed by VV Mall Management Service. This company also owns the VV Mall, which is currently under construction in Danang and is expected to open its doors next year.
Q.What is La Chapelle's current financial performance?
What is La Chapelle's current financial performance?
La Chapelle has experienced a decline in sales by 0.5 per cent, reaching US$889.94 million in the first nine months of this year. Profits also saw a significant drop of nearly 30 per cent, falling to $34 million.
Q.Where exactly will the new La Chapelle flagship store be located in Ho Chi Minh City?
Where exactly will the new La Chapelle flagship store be located in Ho Chi Minh City?
The new standalone flagship store for La Chapelle in Ho Chi Minh City is being constructed next to the VivoCity mall. It will face the front street of Nguyen Van Linh in District 7.
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